असली स्वाद — असली शान
New India Tobacco Factory · Est. 1996
असली स्वाद — असली शान
Every Pleasure, Every Moment — With You!
Fine Tobacco · Better Taste · Trusted Brand · Since 1996
Nearly three decades of mastery — crafted into every pinch. Discover the Badsha range.
Premium Flagship
The crown jewel of New India Tobacco Factory. A premium khaini combining 29 years of heritage with a refined, modern formulation. Asli Swad. Asli Shaan.
Bestseller
The original. Since 1996, the daily companion of millions across Bihar and West Bengal. Bold, full-flavoured, and unmistakably authentic.
Coming Soon
The next evolution of the Badsha legacy. Reimagined packaging, elevated formulation — built on the same foundation of trust that has defined us since 1996.
Founded by
Late Shri Bishwajit Majumdar
The journey of New India Tobacco Factory began with the vision and determination of Late Shri Bishwajit Majumdar — whose entrepreneurial spirit laid the foundation for a legacy that continues to thrive today.
"A legacy built on trust. A tradition carried forward with pride." — New India Tobacco Factory
Over nearly three decades, Badsha has grown into the flagship brand recognized for dependable quality — inspiring confidence among generations of customers across Bihar and West Bengal.